Jewellery has been a vital part of our culture and tradition, since times unknown. It has undergone a lot of changes, transformation and evolution. Earlier, its use was only restricted to special occasions like weddings, festivals and celebrations and was associated with married women or brides. But with the changing times, it is worn by girls and women of all age. It is now worn casually and also formally as it has become an inevitable part of dressing up. Women are often narcissist and obsessed with the way they look. They love to enhance their looks and strive to look more beautiful. And for this they dont just need beautiful clothes but also attractive, elegant and unique jewellery to compliment. And that is the reason why the gems and jewels industry has been flourishing and is one of the most rapidly growing and profitable industries in the world.

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