Archive for April 5th, 2008

Weekly Feature - Jewelry Hang Tags & Earring Cards

Saturday, April 5th, 2008



Even if you don’t sell your jewelry, it’s nice to have a professional presentation when giving jewelry as gifts. When I first started out selling my work, I made my own cards for earrings and hang tags for bracelets and necklaces. Eventually, I had them printed. Both making or buying your own jewelry cards have some pros and cons, so here are some ideas to help you decide which you’d like to do.



Business Cards. In the very beginning of my jewelry business, I started out my using my business cards. I actually just cut thick card stock into squares, glued business cards onto the top of this card, and used a straight needle to punch holes for earrings to go through. I’ve also seen folks just punch holes directly through their business cards and hanging the jewelry from them. This is an economical idea, and it helps get your name out there.




Rubber Stamps. Another option is to use rubber stamps and add designs on the blank side of a card. You can even use blank index cards for this. Then use a straight pin (a corsage pin is nice and heavy) to add holes for earrings. There are some very nice stamps that are designed like frames which can be used. One word of caution when using stamps to add designs to tags of any kind, many stamps today have copy right restrictions. But, there are also a lot with “Angel Policies” that allow you to use theirs stamps and sell whatever you make. Though you’re not really “selling” the cards, they do go along with the merchandise. So, this is just something to be aware of. About.com has an excellent Scrapbooking site that you may want to check out if you’re interested in using stamps to create some jewelry cards.


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Planning a Jewelry Blog

Saturday, April 5th, 2008
In my recent post entitled Jewelry Site But No Sales?, I talked about the fact that it takes a good deal of time to establish a jewelry web site for the purposes of selling, and one item I touched on was the idea of including a blog with your site as a way to update it easily and regularly. The post in general got a pretty good number of interesting comments, and one reader in particular had some good questions: “Could you say more about the blogging aspect of marketing? Where to set up a blogspot, how to select a spot that reaches your target market […], how to select an overall theme for your blog?”



Okay, first my disclaimer - I’m not a PR professional; however, I have done a good deal of professional blogging, and my article Promoting Your Jewelry Business via Blogs will answer some of these questions.



But first, the question of where to set one up - That depends. If you have no blogging experience and want to see how it goes, using a free site like blogger.com or wordpress.com is a good way to try it out with only the investment of your time. One jewelry maker who does a great job of including her blog at blogger.com with her web site where she sells her jewelry is Jennifer Perkins of the Naughty Secretary Club. She has the site that she sells her jewelry, and linked on that is her weblog.



Another option for “where” is to integrate it on the same site that you sell your jewelry so that users never really have to leave your site at all. An example of this is the Make It Mine blog. You’ll notice that when you go there, it is part of the same web site, so it doesn’t take you to a totally different URL. I’m doing some work on something like this myself for my own personal site as a way to promote my writing and designing. This is a little more technical, so I hired someone to help me with setting it up.



Your target market can be tricky. If you are creating a weblog, just like a web site, it’s on the World Wide Web, so this really relates back to SEO. What kinds of key words does your target audience tend to search for? Make sure you have these on your site/blog. Where do they web surf? Try to get links to these places. Like any kind of marketing, you need to figure out who you are targeting and then go where they go to hook up with them.



Finally, the third question about theme can be tough too, and this is also something I’ve been dealing with right now myself: What do you want to communicate to your audience? Fun? Serious? Sophisticated? Whimsical? Look around at what other jewelry bloggers are doing and determine what you like and don’t like - what you think might work for you and what might not. I literally sat down with the techie guy I hired to help update my site into more of an integrated blog/web site, and showed him blogs and pointed out what I liked. He was helpful and told me things like large headers will cause your readers to scroll too much. So, we worked together to decide on the template he will create for me.


Okay, so I’m turning this back over to you guys now. I’d love to hear from jewelry makers who have a web log. Is it hosted on your site, or did you go the freebie route? How did you come up with your theme? Are you managing to target your audience or is it still hit and miss out in the web world?

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Taser Recap

Saturday, April 5th, 2008

The Taser show is over, and I’m still tired. If it wasn’t for wanting to discuss the recent Bendel Open See, I wouldn’t be posting this morning. I’m still that tired.

How did Taser go? Taser went well. It was the first fashion show in which everything was on time, and we were prepared. It went fast, as fashion shows do, and we were hustling and bustling backstage to get everyone changed. I loved the venue though, and from what I hear, it looked fantastic. The only snafu was the very last outfit of course had issues–we were getting the model into the dress, and the zipper broke! There was a very long space between her and the model before her as the designer was safety-pinning the back together, but she got it, and the model made the last walk down the staircase.

The auction could have gone a little better, but those issues will be better handled next year I’m sure. Next year? Oh, yes. Apparently the Taser board members were pleased with the result, and the show will occur again next year, which was my first concern. I’m happy they were happy, and hope that they will ask me back next year.

I’m waiting on pictures to come back from the photographers that were there, but one of my friends brought her camera, and here is a group shot of us after the show. I’m on the left; my friend Jane is next; one of the male models, Alan, is third; and my spokesperson and good friend Liana is on the right.

On a slightly different note, I just found out that Bendel’s already had their Open See?! Why doesn’t this get more widespread attention on the Internet? I was reading about it in Cindy Edelstein’s e-newsletter. We jewelry bloggers need to get on the ball! Marketing opportunities in front of big name merchandisers don’t come along very often, and the Bendel’s Open See is a huge opportunity we need to share with each other.

Bright note of the day: I have 38 days until graduation!!!! Oh yeah, I’m seein’ the light!

Be BOLD.
Miachelle

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Geeky Clay Earrings

Saturday, April 5th, 2008

Looks like Mike and I are staying in this Friday night. The place is a MESS! There is trash to be taken out, dishes to be washed, laundry to be done, and rooms to be cleaned.

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Blogging From Basel - Observations of Russia

Saturday, April 5th, 2008

The Fine Details of Russian Timepiece Craftsmanship.

Dateline: Thursday, April 3rd
Lucerne, Switzerland

I’d like to take the time to write a bit as to my observations of Russia during our limited stay.

I’m not sure what I expected, but I do know that the experience was different. I suppose my preconceptions were largely crafted from films, TV shows, and books, not to mention numerous history and social studies classes. They all painted images of ominous buildings, streets with only the occasional and invariably Russian-made car, suspicious glances, spies slinking about cloaked in overcoats and comrades standing in long lines to buy really wide shoes.

What I did find was a city (Moscow) far larger than I expected, with a population of around 14 million, not counting the suburbs. Contrary to the lack of cars under communist rule, this place now has by far the worst traffic I’ve ever seen, and the vast majority of cars are imports.

Something I definitely didn’t expect was the huge influx of very high-end goods. Vacheron Constantin and Breguet have their own stores. One of the old and ornate buildings (which I was told used to be a grainery) adjacent to Red Square has been transformed into a glass-ceilinged, high-end mall that rivals any that I’ve seen anywhere. The Lamborghini and Bentley dealerships are thriving, and there is a waiting list for some of the Porsches. Basically, any ultra-luxury brand you can think of likely has a very opulent retail presence here.

The dress here is far from drab. Both men and women dress in very vibrant and colorful clothing, especially the women. Some nightclubs and restaurants, including the finer ones, are open 24 hours a day to cope with demand.

Not that there aren’t definite remnants of the old days. For example, I had looked forward to the possibility of doing some night-time photography in Red Square, which I had been told would be no problem. As night fell, I was told that it would still be ok, but that I could not use a tripod. To do so would “bring the KGB”, which I was informed was not a good thing. I also could not use the tripod while photographing the very ornate subways. Apparently, there are only a very few spots in the city that the authorities have deemed OK for tripod use – one of which Craig Hester and I used to film views of the Kremlin. It’s a spot approved for use by international television reporters’ newscast.

Every time I was driven by the infamous KGB building, I noticed that the occupants in the vehicles spoke very little. One of my companions told me that “they still scare people”. Technically, I should be referring to the “former KGB,” but I found it interesting that the locals still use the original term much more so than the new moniker. 

The highlight of the trip was definitely getting onto an active military base about an hour’s drive outside of Moscow to visit with the SWIFTS, which are the Russian equivalent to the United States’ Blue Angels or Thunderbirds. I can’t get into the particulars of how this all came about - suffice to say it was an adventure unto itself.

This base is literally a product of the cold war, and much of the ominous imagery you might recall from films depicting a Soviet base was in fact present, ranging from camouflaged pillboxes to barricades to bunkers.

We were advised “not to speak English and to remain quiet.” In fact, the taped interview with the SWIFTS was one of the few times any of us spoke above a whisper. Not only was the photography restricted as to area, but also as to lens direction, and at one point, I was encouraged to put away my personal rig due to “KGB agent now coming.”

I was school-age during the cold war so had been steeped in. The experience of being a US citizen walking through a former Soviet and still-active military air base was a rather emotional and highly impactful event, and one that I feel privileged to have been a part of. 

One stereotype that does seem to have some basis is vodka usage, or as the natives prefer to say, “wodka.” It was not uncommon to be offered the first shot before noon, and outside of breakfast, it was a staple at every meal I attended. It’s not like Russians are spending their days and nights constantly drunk – indeed, they are not - but there is no question that a shot of vodka is woven into the social fabric.

After our first night, I was let in on the secret that you just sip from the shot glass after every toast (there are numerous), as any empty glass is to be immediately refilled. Here the term “breaking bread” can be quite literal, where a loaf is passed about and you tear off a chunk for yourself. One such occasion was when our caravan pulled to the side of the road in a small village near the active military base that we had just “visited.”  A loaf of bread was handed about, to be combined with cold cuts and cheese, along with wodka mixed with apple juice “for to add shine to cheeks”.

If I could give three pieces of advice to anyone considering a visit, it would be the following:

1. Moscow is not for the amateur traveler. The city is a vast labyrinth of very crowded streets, and everything is seemingly a great distance away. English is very rarely spoken here. I’ve personally traveled in over 40 countries and would have been horribly lost were it not for the generosity of our gracious hosts. Russia is definitely an experience well worth having, but you absolutely want to have local guidance.

2. Bring rubles, and lots of them. Moscow is the most expensive city in the world. Credit cards are rarely accepted outside of some of the higher-end stores. Even our hotel did not take plastic.

3. Russia is indeed a land of diverse peoples and experiences. My short visit has given me some wonderful memories and fodder for stories for some time to come. Should the opportunity to visit present itself, you should absolutely take it, and I’ll raise a glass of wodka to that.

Stay tuned for more updates – straight from our Basel Tour.

- Tim Temple

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